Design Philosophy
Design Principles
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Honest
True to the product's purpose and use
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Intuitive
Revolutionise consumer experiences.
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Harmonious
Complements every home and office.
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Innovative
Instilling the experience based on consumer's behaviour.
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Timeless
Contemporary and eco-friendly.
Design Management
Design Principles -> Design Philosophy ->3C
Coway uses "design" as a tool to provide the best products and services, so that customers can create a new culture that reflects upon the environment, human and future.
Coway Design Innovation Center
DE+Novation
"De+Novation" (Design+Innovation) is an annual event that showcases futuristic and conceptual design of our products. This event allows our designers to study and learn new trends and styles that may benefit our consumers’ experience.
